What are the key elements in group brand brochure design?

Group brand brochure design is a brand brochure designed and produced for group companies in different industries to carry out brand promotion. It is an important promotional tool for the marketing of group brand products, especially in the current economic environment, any The development of the group requires the help of the group's brand brochure design to help its own brand products increase the visibility of the products, so that the brand products can establish a good brand image among the broad target groups.

When designing a group brand brochure, you should first establish an overall concept, that is, in the design process, what should be focused on, how you want to express it, and what the method of expression is. These are all aspects of group brand promotion. Album design requires conception and thinking. Only by making reasonable arrangements and plans for these issues can we finally achieve good brand promotion content, do it well, and obtain good publicity effects.

When the group brand brochure design expresses the promotional content, sometimes it is too complicated and counterproductive. A simple design method can have unexpected effects. In order to make it easier for readers to browse and read the content of the album, some advertising companies usually use a lot of white space in minimalist design. In some group brand brochure designs, white space dominates, accounting for about 60% to 70% of the overall layout. Although these blank spaces appear monotonous, the minimal number of album design elements firmly grabs the viewer's attention.

Many group brand brochure designers believe that when designing brochures, they must better integrate the needs of users. What kind of users and what kind of brand products must be designed according to their own characteristics. Professional group brand brochure design concept, in this way, the designed brand brochure can express the real publicity purpose needs and receive good publicity effect. Therefore, it is very important to adopt different design methods according to different users.