Comprehensive analysis of reasons for website downgrade

Webmasters are no strangers to websites being demoted. If you want to do a good job in Baidu optimization, you must fundamentally analyze the reasons why the website is demoted. Here, the SEO outsourcing company summarizes seven reasons for this issue, and hopes that everyone can benefit from it.


  1. Changing the website title or keywords and website description at the wrong time may cause a short-term reduction in rights, so we recommend that you try to modify the website description, keywords, titles, etc. during the off-season of your company's business, so that This can avoid the impact on the normal operation of the enterprise due to modifications.
 
2. The website has been hacked or tampered with by others. For example, after being hacked, the website will be linked to many other people's hacked links, which will cause the website to be demoted. In more serious cases, it may face being hacked. Therefore, everyone must choose a server space with better security. At the same time, it is necessary to do a good job of backing up the website on a daily basis, so that it can be easily dealt with once the website is hacked by others.
 
3. The website leads to more external links, which may also cause the authority to be reduced.
 
4. The website over-optimizes the site and over-reuses the keywords to be optimized. In this case, the website will generally be demoted but rarely blocked.
 
5. Baidu will still kill websites that use black links for black hat optimization. Everyone knows this. Therefore, everyone must not use this method in order to allow the website to operate better.
 
6. If other space users on the same IP have the above-mentioned behavior, if the situation is serious, Baidu will add the IP of this space to the blacklist, thereby blocking all websites (including your website) under the same IP.
 
7. The content promoted by the website contains information that violates relevant national laws and regulations, such as pornography, drugs, gambling, etc. This will also cause the website to be demoted or even blocked. Therefore, when maintaining the website, , be sure to pay special attention to this.