How to calculate and improve Baidu weight


Many SEOers think that Baidu optimization is very mysterious and the technology involved is also very deep. If you want to have a better ranking in Baidu and increase the exposure of the website, you need to improve the standards of all aspects of the website, such as website Baidu weight is an element that everyone attaches great importance to. Here we will learn more about it with Shanghai SEO Company.
 
1. What is Baidu weight?
  The so-called Baidu weight refers to a value given by some third-party website query stations such as Likes.com and webmaster tools based on their own algorithms. It is not officially recommended by Baidu. Baidu weight has a certain reference value. Its value indicates how much traffic the website can get from Baidu. In other words, it is how many keywords with higher indexes this website ranks in the front.
 
2. The relationship between keyword ranking, index and traffic
  First, we need to understand how to calculate the traffic obtained from Baidu. For example, if the word ranked first is a word with an index of 1000, then the website will probably get about 800 traffic; if it is ranked second, the traffic will be about 300; if it is ranked third, then is about 100.
 
3. How is "Baidu weight" calculated?
  If Baidu does not include this optimized website, the ranking of keywords may be relatively low, and the traffic obtained from Baidu is basically zero, then the corresponding Baidu weight is also 0. If Baidu includes dozens of pages of this website, low-index keywords rank higher, and the traffic received from Baidu every day is about 1 to 100, then Baidu's weight will become 1. If you can get about 100-500 traffic from Baidu, Baidu's weight will be 2, and so on.
 
4. Analyze the flaws of Baidu’s weight
  We know that the amount of traffic obtained from Baidu is related to the value of Baidu weight, so if we want to increase the weight, we must increase the ranking of keywords with high indexes. If the ranking is improved, then there will naturally be traffic and weight. This is an effective and good method, but it is difficult to rank high-index keywords, and it also takes a lot of time and effort. Therefore, everyone must not be opportunistic or take the wrong path.

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