Baidu’s strategy for promoting the lack of advertising space on the left

The promotion ranking is determined by the keyword quality and the bid. It can be understood that when the bid is the same, the higher the quality, the higher the ranking. It is also mentioned above that it is necessary to make Baidu promotion ads to the left keyword quality. To reach a certain standard, we need to consider how to improve the quality of keywords. First, we must understand the influencing factors that affect the quality of keywords.

First: website quality. Website landing page is related to keywords: refers to the correlation between the content of the promoted URL link page and the keywords. Website opening speed: The stability of the space server, which also directly affects the customer's bounce rate and thus the historical display of keywords. Website user experience: Including the SEO planning of the website, etc., which affects factors such as the number of clicks on the website, click depth, click suspension time and other factors.

Second: push to close the account. Reasonable account structure: The overall structure of the account is required to be clear. At the same time, each keyword in the unit has equal semantics and equal parts of speech. At the same time, there is matching using wildcards. When replacing wildcards, the semantics of the idea remain unchanged and the sentences are smooth. . Account history performance: Account performance includes the effective time of the account, the click-through rate of the keywords in the account, etc. The click-through rate is the most important factor affecting the quality. The click-through rate = the number of clicks/the amount of display, which measures the netizens’ response to promotional ideas. Recognition.

3. Where the account structure can be improved, the main thing is to write 2-3 creative ideas for this unit. But remember here, after formatting the cells, add them one by one as much as possible. If you add many ideas at once, you won’t be able to tell which idea is better.